Sand Sea Spa Retreats
Visual Brand Guideline
Creating a visual identity to span a wide range of mediums, we take Brand Guideline's into the digital world, offering numerous benefits including;
+ The ease of access for anyone, anywhere and on any device.
+ Quicker & Easier to use: Gain access in seconds and use a well-thought-out navigation system to find the assets you need.
+ Brand, Print, Moving Image and Digital, all under one roof.
+ Easily updated and managed centrally - This means your team will never be stuck with an older version and changes in the guideline happen instantly.
+ Download Templates and Assets straight from the page - With links to downloadable PDFs, Source Files and links to shared folders.
+ Secure - With password protection, you can pick and choose who has access to the application and it's shared folders.
Summary of content
Define
- Document Outline
- Brand Positioning
- Brand Idea
- Mood Boards
- Concepts
Design
- Logo
- Symbol
- Font
- Colour
- Imagery
- Iconography
Develop
- Sitemap
- CMS Workflow
- UX/UI
- Atomic Development
- Analytics
- Internal
Deploy
- Information Architecture
- Sales
- Marketing
- Social
- Communications
Document Outline
Following our 4D approach, our Project Document includes a full brand guideline to cover all angles of the brand identity and website Design & Build. You will find the following sections;
Define
Covering each stage of our discovery process, with links to our Project Document in Trello.
Design
The main brand assets and finer details that help build your brand identity.
Develop
Details on our website development stage including full Sitemap, interactive elements and user-flow.
Deploy
Our bench-marking stage in preparation to launch.
Define
Brand Positioning
Introduction
Our retreats help you to press the reset button on your life. A lovely balance of fitness classes, yoga, surfing and coastal walks, as well as time to relax in the spa, it’s up to you how you fill your days in stunning Saunton Sands.
Defining Sea Sand Spa Retreats
Not everyone wants the same thing from a fitness retreat. With ours, you can pick and choose your daily schedule. Want to get active with HIIT, surfing and long walks? Prefer to stick to yoga and the spa? Design your weekend exactly how you want it.
Brand Idea
Brand Theme
The brand will champion it's competitors by carrying an modern, innovative yet classic and minimal appeal. This will effortlessly bolster the brands identity, install customer trust and reflect the experience.
Brand Highlights
- Fine usage of lines to hold content together keeping in line with the linograph type icon
- Soft colour pallet whilst carrying weight
- Delicate usage of icons to aide customer journey
- Subtle animation and interaction
Moods
We've created a bespoke filter to enhance the beauty of our imagery
Click an image to enlarge.
Original
Sea Sand Filter
Design
Logo
Transparent
Symbol
Font
Helvetica Neue
Headlines & sub-headlines
-1px letter spacing
Open Sans
For paragraphs & descriptive text
Taglines & Directional copy
-0.1px letter spacing
Discover your perfect fitness retreat on the North Devon coast
H1
Discover your perfect fitness retreat on the North Devon coast
H2
Discover your perfect fitness retreat on the North Devon coast
H3
Discover your perfect fitness retreat on the North Devon coast
H4
Discover your perfect fitness retreat on the North Devon coast
H5
Discover your perfect fitness retreat on the North Devon coast
H6
We’ve gathered a team of health and wellbeing experts to help you get the most out of your retreat. All our trainers are local and look forward to welcoming you to North Devon. They’ll get you motivated and help you to reboot.
Paragraph
“I know how hectic and demanding life can be."
Block Quote
- Discover your perfect fitness retreat on the North Devon coast
- Discover your perfect fitness retreat on the North Devon coast
- Discover your perfect fitness retreat on the North Devon coast
UnOrdered List
Tagline
Colour
We use colour theory in all our design. The colour rules we use ensure a harmonic balance of colours based on the colour we set as our base. We have used the Teal Sea Green from the Logo document provided.
#2f7876
Teal ✦
#60C4C1
Medium Turquoise
#96fffc
Pale Turquoise
Brand colours
#855f55
Sienna
#60C4C1
Misty Rose
Secondary colours
#333333
Matte Black
#f7f7f7
White Smoke
#fffffff
White
Neutral colours
Buttons & Icons
Social Icons
Social Icons - Hover
Develop
Sitemap
V1 Sitemap - TBD
This is our first version of the Mushroom Sitemap & Userflow. - Click here to download
CMS Workflow
News
Team - TBD
TBD;
Memberships
Website
Atomic Development
Analytics
Internal